Better Cotton Initiative

The Better Cotton Initiative (BCI) is a global sustainability program that promotes more responsible cotton production and sourcing across the textile supply chain. It supports farmers in improving environmental, social, and economic outcomes while enabling retailers and brands to source cotton in a more sustainable way.

Verification is a key requirement within the BCI system, particularly for Retailer and Brand Members. It ensures that all cotton consumption data and sustainability claims are accurate, transparent, and fully supported by evidence. This process strengthens the integrity of the Better Cotton system and builds trust among stakeholders, consumers, and supply chain partners.