ISO 20252 Market, Opinion, and Social Research, Including Insights and Data Analytics Standard

Market and Public Opinion Research has become one of the key focus areas for modern organizations, as it delivers long-term value by transforming collected data into meaningful insights through accurate reporting and reliable methodologies.

The ISO 20252: Market, Opinion and Social Research, Including Insights and Data Analytics Standard, developed with the contribution of experts from more than 25 countries including the United Kingdom, is published by the International Organization for Standardization (ISO). This globally recognized standard establishes a common quality framework for market and social research activities worldwide, enabling organizations to ensure consistency, reliability, and transparency in their research processes. A key strength of ISO 20252 lies in its structured approach to managing research activities. It ensures that all stages—from planning to reporting—are properly controlled, requirements are clearly defined, and data is handled in a systematic and reliable manner.

Key Benefits

• Generation of reliable, accurate, and valid data
• Reduction of risks in research processes
• Improved operational efficiency
• Stronger trust between clients and service providers
• Enhanced product and service quality through precise insights